Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani

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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.

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Timestamps -

00:00 – Intro
03:58 – The role of a board of advisors
09:14 – A company that flourished with the help of its board of directors
11:55 – Why big companies are slower than small companies
20:38 – How feedback makes you better
27:53 – What small companies underestimate about big companies
34:43 – Billion-dollar CEOs and their biggest fear
38:18 – How large companies kill innovative ideas
45:19 – Why India doesn’t have enough capital backing
49:48 – BlackBerry & Nokia: why they vanished
52:53 – Why large companies employ consultants
55:10 – How young founders can beat giants
57:05 – Three business niches
1:00:39 – Dominating one business
1:06:33 – Unilever: one thing that changed the market and one that failed
1:12:15 – How to build trust in a low-trust society
1:14:41 – Differences between Indian, American, and Chinese customers
1:18:46 – Convincing low-income consumers to buy phones
1:21:41 – Which sector sees maximum growth as a country develops
1:26:24 – Outro

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In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up. We discuss the importance of boards in companies and how the right guidance and decision-making can make or break a business.

The conversation explores how small teams move fast, make bold decisions, and create a real advantage over slow-moving corporate giants. Shiv explains why hierarchy, fear of criticism, and delayed decisions often kill the best ideas in big companies, and how startups turn speed and agility into their biggest advantage.

We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big.

Follow Shiv Shivakumar On:

LinkedIn: https://www.linkedin.com/in/shivshivakumar/
X: https://x.com/ShivShivakumar

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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.